Journalists and the media should and must report not only about violence and conflict but also the new hopes and fresh seedlings of peaceful coexistence and tolerance. They must show the world as it is: complex, yet full of hope and positive developments. Therefore, show examples of a negative situation from the past and its positive transformation today. Give more attention to the silent majorities. Report on the positive reality, as well, not only murder und war.
Journalists and TV stations have a special responsibility to show the uneducated masses not only the flames of hate but the torch of tolerance and respect. The stereotyping and branding of religions and minorities should be stopped. TV series and soaps promoting understanding should be produced.
Journalist and publishers all over the world have a special obligation to their own children and those of others, to support a better world with more respect and human rights.
Television programmers have a particular responsibility which addressing children and young people with their programming.
Media organizations should integrate the Codes of Respect and Tolerance for Media into their own codes for journalistic and editorial staff.
Each media outlet should form an Advisory Committee for the Promotion of Tolerance with representatives from other religions, races and ethnic minorities. Media organizations should publish an annual report which will not censor but advise editors about stories of tolerance and respect.
Ask hate-mongers and the politicians supporting them clearly about their motivations, and report more about the foundations of religion and respect.
Moviemakers should cover positive human interest stories promoting understanding for other religions and minorities.
Avoid negative stereotypes of minority and foreign groups, and present realistic, differentiated pictures of human beings in a variety of cultural contexts. Foreign and minority characters in fictional work should have fully developed personalities, rather than just being one-dimensional “token” characters.